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Getting started

Help your audience get the most out of your product or explain ways to engage with your company.

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Modify or remove existing content blocks and add new ones as needed. Use merge tags to pull in customer data and help boost campaign performance.

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Align your goals

Capture your audience's attention by showcasing a key product feature, providing clear first-time setup instructions, or highlighting how others have benefited from your product. This will help your customers understand the value of your product and encourage them to engage with it.

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INCLUDE RELEVANT SOCIAL PROOF

 
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"Add your image and a quote from one of your peer or customer reviews to help drive engagement"

 – Company or customer name

 
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Break things down

Including multiple content blocks in your email to express an idea makes it easier for your readers to scan, particularly on a mobile device. This approach also allows you to drive your readers to take more targeted actions, increasing the chances of engagement and conversion.

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Keep last things last

Make sure you keep the important bits up at the top and save any
"FYI" content for the bottom of your email. When you effectively structure your email content, you'll help dictate what actions users are most likely to take.

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